Use hot topic/ hot news, like theme park accident and High speed rail accident in China, to increase exposure

Social media marketing rely on buzz marketing, word of mouth (wom) to spread message out onto internet. The key of success is “sharing”, create a popular article/ photo/ video to attract people reading/ watching and share it to friends. Of course, the article/ video should be related to your brand and it is interesting or hot enough.

Like “theme park accident” is one of the popular key word, “High speed rail accident in China” is the hottest news topic in Google, Universal Studio would use these topics to make an article/ video to promote the safety of its attraction, it can capture reader’s eyes and improve the perception of Universal Studio. However, we should be very careful to manage those hot news topics, do not make a very direct mention of it, metaphor is a good way avoid negative affect occur.

Research result of “High speed rail China”

Research result of “theme park accident”

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(Reference link: http://best-theme-parks.blogspot.com/2011/07/use-hot-topic-hot-news-like-theme-park.html)